Title Analysis

We found this font, called Subway, on urbanfonts.com and decided for the following reasons that it would the ideal font choice for our title, Dust, and would furthermore be put into our trailer, website and poster. First of all, the fonts salient features are congruent with, and also reinforces, our post apocalyptic genre; the letters are degraded and are beset with abrasions, smudges ad marks, making it appear as if it has been corroded - as if by radiation etc. We prompted for black lettering to correspond with the dark, mature themes in our production, whilst also rejecting sans serif as we believed it didn't fit the title very well and it didn't link very well to our production - aside from the incorporation of some biblical elements (the bible does generally have gothic typography) but we concluded that the link would be too tenuous for most to pick up. One problem that arose from our chose to use black coloured text was that it was always embedded in a white background when saved as a separate individual file which, when applied to Pinnacle when editing the trailer, abruptly ended the feel of a well polished trailer and effectually ruined the finale with an 'amateur and scruffy' finish. So, to get around this, we had to construct the final shots of the trailer to have a background as close to white as possible so that the title could fade in and immerse with the background.

As for the actual title- 'Dust' - it was a fitting choice since, ultimately, in death everyone and everything becomes dust and reverts back to their/its most microscopic components and obviously in a world following a cataclysm, most is dead. In addition, from the inception of the post apocalyptic genre, we were immediately interested in scriptural quotes as a slogan, given their instrumentally  profound, and sometimes ambiguous, effects on people as well as the tendency of more people being attracted to religion when desperate, such as what we can assume would happen in a global catastrophe - it incites hope. This actually ended up how we decided the title as this planted the seed for the discovery of our chosen quote and from there we chose the word dust from it given the aforementioned connotations. Overall, it is an optimal choice for a title given the correspondence with our production whilst also being quite catchy. 

At one point we liked the idea of the slogan dissipating in the trailer, leaving just the word dust which would then enlarge, centre and become the title. However, this proved too much for Pinnacle and the idea was lost.