Logo Analysis

After a number of circulated ideas, drafts and disagreement, as a group we finally opted for this design and name pictured above. After seeing a similar design in impertinent booklet on APD of a person removing there face as though it was on a hinge to reveal an empty blackness inside, I was inspired to make something similar. It had quite an effect on me so by replicating it, to some degree, we would have a quite profoundly surreal, dark and yet obscure enough to derive equivocal meaning for the consumer; that can all essentially correspond with the film genre we are making; the dark nature of it would link well with our film trailer.
Not only does the picture of person removing their own façade to reveal an empty black void not only evoke a neurotic and dark ambience, but it also raises questions about the voids purpose - what is it? why is it there? One interpretation is that it is a dark volition, it is the malice of man hidden away by our facial features. This would definitely correspond with our film genre as it is that dark will of mankind that causes the apocalypse in the first place! However, that doesn't go to say it can't link with other genres as interpretations of it can fit many others, even, hypothetically, ones without dark or mature themes as long as the logo is augmented to reflect the genre such as other production logos do i.e. such as the Warner Bros. animation in The Matrix Trilogy appearing as code in the movie or Dreamworks animation for the Shrek series.

We chose the name 'Writer's Bloc' for our production mostly due to its play on the words and it being more phonetically pleasing and understandable than one word names; some ideas were also rejected because they are already used. For example, we had the idea of The Big Empty, inspired by a fictional landmark in Fallout but unfortunately discovered that there was already a production named The Big Empty thus, to reduce confusion or copyright claims (in a hypothetical real world context where we are a real company), we looked for alternatives. In the end, Writer's Bloc was the optimal choice. We are technically a coalition of persons with a common purpose, 'a bloc', and assuredly we do a lot of writing in order to produce the film so the name makes sense. 'Writers bloc’ also plays on ironic humour and play-on-words as, due to similarities with the term writers block, it suggests our production group are lacking fresh, innovative and imaginative and ideas, yet we would have mustered up an entire feature with an accompanying trailer; this furthermore makes the name more memorable as it has a unique and peculiar quality to it that most production companies lack. And finally, the title corresponds with the design as the person is devoid of anything in his head, where a person suffering from writer's block will be devoid, or struggle at least, with ideas - so it is basically an artistic representation of Writer's Block as well.