Institutional information

10. Institutional information – Think about the genre of the trailer you want to make and give the names of real film producers/studios and distributors who would release your film and a planned release date. (You need to show understanding of institutional issues and fully explain these choices). Download their logo and explain stating why they would be appropriate for your production.

A few studios that have done Post-Apocalyptic films:

Silver Pictures:  an American film production company who produced Book of Eli. All movies after Ricochet have been distributed by Warner Bros and its subsidiary New Line Cinema, which we could use as our distributors due to their links with Silver Pictures. It is important to choose a company that have at least some experience with the genre we have, even if it isn't a hugely common one.

Their logo is very enigmatic, using a futuristic square shape. The silver logo on a black background helps it to stand out, as well as connoting modernity, which seems to be important to their image as a contemporary film production company – this can be seen more clearly in their logo animation, as CGI is used to create a futuristic, city-like landscape; showing that the studio is looking to the future. http://vimeo.com/22075879

2929 Entertainment: has a hand in many different media outlets e.g. film and television production, film distribution, theatrical exhibition, home entertainment, television, and syndication. They produced the Post-Apocalyptic film ‘The Road’.

This logo is more traditional, and doesn’t hint at much, apart from possibly the target symbol which resembles a reticule which subtly hints that they produce action-orientated films. The colours used are also quite varied, with blue, black, orange and white which may connote they have lots of variety in the productions they have worked on. This is true if you look at the many films they have produced from many different genres.

Original Film: produced I Am Legend among many other blockbusters such as xXx, Evan Almighty and Fast 5 which shows they have a very good track record of big films. On their website they state this “Original: A Commercial, Film, TV, Digital and Music Video company housing Cannes Gold Lion winning directors, editors, and motion graphic artists that creates innovative content across all forms of media … and of course, in an original way.”  http://www.originalfilm.com/

The logo is similar to Silver Pictures’ in the colour scheme and tone it has employed, using a black background with a silver, sans-serif font. Although it is more detailed, in that it has used a gradient, metallic colour which makes it look as if light has been shined onto it, and it looks more professional than just a standard grey or silver.

Overall, we think Silver Pictures are the best production company for our film, as they have a good track record and links with Warner Bros. who are one of the big American distributors allowing us to reach a worldwide audience, with the actual film, our trailer and advertisement. Their logo is also quite enigmatic, and futuristic, which fits well with our film as it is Post-Apocalyptic, and set in an ‘alternative future’, which is what Book of Eli is also about. Having our production available to distribute in America and Europe means we would be selling to massive and lucrative markets, with the added benefit of plentiful technology allowing the public to access our film website and any corresponding games, music and competitions. We will include the institutional to the trailer to give key information and also promote our movie as a hollywood 'tent pole' production, given weight by the credibility and good reputation of the companies. 

George Miller

George Miller produced the Mad Max Trilogy of films, which are some of the best renowned and respected films in the Post-Apocalyptic genre. He co-founded Kennedy Miller Mitchell Productions, where he made this trilogy and it became the most successful film production company in Australia. They have produced other big budget films such as Babe and Happy Feet which have both been critically and commercially well received.

                                                    

Hughes Brothers 

The Hughes Brothers directed and co- produced the Book of Eli with Silver Pictures, which would make the creative and co-operative process with them much more hassle free, as they have worked together before, and achieved a good result. They have also worked with Warner Bros. before, which would also make distribution to a wide audience a much smoother process.